General Questions

Serums are lightweight, high-potency skincare products designed to penetrate deeper than moisturizers. They help target specific concerns such as pigmentation, wrinkles, acne, and dehydration. Key benefits include:

  • Hydration: Helps keep skin moisturized and supple.
  • Anti-ageing: Reduces the appearance of fine lines and wrinkles.
  • Dark spot reduction: Helps fade pigmentation and even out skin tone.
  • Skin brightening: Adds radiance and improves dullness.
  • Pore appearance: Helps reduce the look of enlarged pores.
  • Environmental protection: Shields skin from pollutants and oxidative stress.

“Moisturizer” is a broad category for any product that hydrates the skin.
A body lotion is a lighter, more water-based type of moisturizer formulated specifically for the body. Facial moisturizers are usually richer, more targeted, and suitable for delicate facial skin.

Yes.

Look for formulations that address common Indian skin concerns—pigmentation, acne, sun protection, sensitivity, and non-comedogenic properties.
A patch test is always recommended. For personalised recommendations, consult a dermatologist.

No.

Our Ceramide-rich moisturizer hydrates while strengthening the skin barrier. It contains:

  • Saccharide Isomerate: A plant-derived carbohydrate complex that binds deep within the stratum corneum and provides long-lasting hydration.
  • D-Panthenol (Vitamin B5): Repairs, soothes, and protects the skin.
  • Shea Butter: Softens the skin and prevents moisture loss.

Yes. Our Vitamin C serum uses a stable Vitamin C derivative that penetrates effectively, helps brighten skin, promotes collagen production, and improves elasticity.

Choose lightweight, non-greasy, oil-free and non-comedogenic formulas.
Look for ingredients such as Hyaluronic Acid, Glycerin, Niacinamide, and Saccharide Isomerate.

Yes.

Skincare Routine and Tips

  1. Cleanse with a gentle cleanser.
  2. Pat skin dry.
  3. Dispense the serum onto your fingertips or directly on the skin.
  4. Gently pat and press across the face and neck, starting from the center outward. (Avoid rubbing to prevent irritation.)

Yes. Moisturizer seals in hydration and locks in the benefits of the serum.

No, facial skin requires formulations specifically designed for it.

  • Use a mild cleanser.
  • Exfoliate gently.
  • Moisturize immediately after washing.
  • Use sunscreen daily.
  • Stay hydrated.
  • Avoid long, hot showers.
  • Avoid scratching dry areas.

Serums contain high concentrations of actives such as Vitamin C, Niacinamide, Retinol, Arbutin, and Hyaluronic Acid that effectively target pigmentation and uneven tone.

Yes.

  • Day creams protect against UV rays and pollution and are lightweight for daytime wear.
  • Night creams nourish, repair, and support the skin’s nighttime regeneration cycle.

As often as needed, but immediately after a shower is ideal because damp skin absorbs moisturizers better.

Serums deliver deep hydration and active ingredients. Moisturizers then seal everything in and strengthen the skin barrier.

  • Winter: Use gentle cleansers, hydrating serums, ceramides, peptides, and moisturizers rich in Hyaluronic
  • Acid.Summer: Switch to gel-based or lightweight products. Exfoliate gently. Prioritize sunscreen and antioxidants.

Use rich body creams or butters immediately after bathing to lock in moisture. Butters create a protective barrier and deeply nourish dry skin.

Can't find your questions?

If you do not find the answer to your question in our FAQ, you can send us a message by filling out the form below.